LoginDirector of Marketing
The Director of Marketing will report to the VP of Operations. The ideal candidate will have a software sales and marketing background. They will be responsible for the company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. They guide a marketing department, including the work of marketing specialists. Mortgage, real estate, and/or appraisal experience is preferred. This position will be located in the Tampa/St. Petersburg, FL area with the flexibility to work remotely most days.
Responsibilities
- Plan and execute a marketing strategy for the company and for new/existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions
- Guide the day-to-day activities of the marketing team
- Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the company’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilize data for marketing campaigns
- Identify new business opportunities
- Conduct market research
- Negotiate with media agencies and secure agreements on the production of promotional materials
Skills and Qualifications
- A Master’s degree in marketing is preferred or a bachelor’s with relevant work experience
- +1 years of mortgage, real estate, and/or appraisal experience is required
- 4+ years in a progressive marketing role
- 1+ years of Marketing Director experience
- Effective use of sales tools (Salesforce, LinkedIn Sales Navigator, Google Apps, and Microsoft Office)
- Email marketing experience preferred
- Proficiency using HTML CSS, JavaScript, and API integrations a plus
- Proficiency using SQL
- Comfortable building reports and dashboards
- Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
- Ability to manage and prioritize multiple projects simultaneously and to meet deadlines in a fast-paced environment
- Strong relationship building skills and experience working with colleagues and partners at all levels
