The Marketing Specialist will report to the Director of Marketing. The ideal candidate will have a software sales and marketing background. They will be responsible for the company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. You will drive end-to-end marketing programs, with your ownership of campaign planning and management of marketing automation platform operation, configuration, and administration; performance measurement and reporting; identification of trends and insights to optimize spend and performance. Mortgage, real estate, and/or appraisal experience is preferred. This position will be located in the Tampa/St. Petersburg, FL area with the flexibility to work remotely most days.